Thomas Idea announces the great achievement of 27 global prestigious awards from 6 internationally acclaimed interactive design competitions this year. Approaching its 15th anniversary in 2010, the company is ready to further provide fully integrated digital services, teaming up to boost international exposure as a leading interactive agency in Asia.
“The remarkable achievement of 27 global awards recognizes that the creativity and professionalism of Thai people meets international standards and is competent in the global stage. Besides, it indicates that Thai marketers have been aware of the evolving trend of integrated media and learned to apply digital marketing strategies to maximize sales,” revealed Uraiporn Cholsirirungskul, CEO of Thomas Idea Co., Ltd.
The prestigious awards from 6 world-renowned competitions, including WebAward, W3 Awards, Horizon Interactive Awards, Communicator Awards, Summit Creative Awards, and Interactive Media Awards, consist of the following winning categories: 1.Marketing 2.Advertising Online 3.B2B Image 4.Branding 5.Corporate Communications 6.Consumer Information-Cosmetics 7.Real Estate 8. Building/Construction 9.Family/Parenting 10.Women’s Audience 11.Environmental Awareness. Some of the world’s top brands honored in the same categories of Thomas Idea’s works feature Yahoo!, Siemens, Snickers, HP, Samsung, Motorola, Nabisco-RITZ, M.A.C Cosmetics, The Peninsula, Discovery Channel and more.
The outstanding success this year encourages the company to further provide fully integrated digital services. Uraiporn said, “We welcome new talents to join in our team of professionals in order to create international-quality works to clients and move toward the goal to become a forefront interactive agency in Asian. 2010 will be an exciting year for our digital marketing exposure as we are approaching our 15th anniversary.”
Uraiporn also remarked the trend in 2010, “Considering the growing use of digital marketing strategies during the past few months, such as corporate sites, online campaigns, mobile Internet, 3G technology and broadband Internet that drives online penetration rate, as well as the shift in consumer behavior to spend more time online, digital marketing spending could be expected to increase from this year’s total marketing expenditure of Bt90 billion to above 2% or Bt1.8 billion by next year.”
“It is crucial for marketers to properly apply social media marketing strategies to maximize their business opportunities. The key is to well plan and prepare a team to implement appropriate solutions and supportive functions to facilitate an increasing number of user-generated content on the World Wide Web,” Uraiporn added.