Thomas Idea, Thailand’s leading interactive agency disclosed the digital marketing techniques and trends to boost sales for the last quarter of 2010. Online Strategy expected to be the one of the most effective integration for promotion and CRM campaign in long run. Thomas Idea announced its 20% growth and its plan to expand team for new services in early 2011.
According to Uraiporn Cholsirirungskul, CEO of Thomas Idea, “The engagement power of social media and mobile applications has rapidly changed consumers’ behaviors. Marketers foresee the possibility of Digital Marketing that input huge response immediately. For example, around 85% of USA companies are using social media as part of their digital marketing strategy. Another remarkable phenomenon in China was the two million people signed up to McDonald’s “Love McWings’' viral campaign in few weeks.
While number of Thai Facebook members is 4.8 Millions, the biggest 37% group aged 18-24 years and 34% is 25-34 years old. Numbers of Thai social media users reach Facebook 1.8 Million, YouTube 1.15 Millions and Twitter 90,000 visitors daily.”
“Last year was a trial period for digital marketing techniques. Focus may neither be on the sales lead driven nor strong ROI. Most marketers were in the wait-and-see stage. This year digital marketing brings solid promising due to the huge number of Thai fans and participations on social network and online time spending are increasing rapidly. Depending on business industry and target group, digital marketing budget spending could be about 2-5% of total marketing budget.”, said Uraiporn.
She also added, “We have seen new applications and technologies , like iPad/iPhone applications; AR technology; Foursquare; etc., using the exceptional characteristics of social media platforms. For the last quarter of 2010, we can expect to see loads of promotional online campaigns aimed at increasing year-end sales.”
Effective digital marketing approaches for Q4 are comprised of
1. Social Network Engagement This friendly technology becomes a popular marketing tool to connect target group and to spread the promotion news, campaign and positive brand reputation among their members. Two-way communication helps marketers and salesperson to create dialogues, and get feedback from customers directly.
2. Powerful Brand Engagement Interactive and rich-media creatives such as game, web video, and online campaign create high-impact brand engagement to target prospective. With year-end Holidays Seasons, we surely see more viral campaigns in “Happiness & Celebration” theme. This could create massive brand awareness and engagement like we had seen in the international online campaign battles during World Cup Football.
3. Online CRM Management With customer data gathering from all digital properties, systematic CRM platform must be part of the investment. Online CRM management can be so valuable that marketers could implement One-on-One marketing effectively, hence create up-sell, and cross-sell easily.
4. Intelligent Technology Platform The enhancement of digital technology makes communications format more engaging. Upcoming mobile applications increase purchase intent in an on-the-go mode. AR technology attracts customer with surprised experience. Foursquare, a promotion approach based on social network platform with location-based technology, nowadays, builds community of increasingly 3 million people around the world.
“Digital Marketing is one of most important strategies for Thai marketers to boost sales volume. Besides, real time data from online customers could help marketers analyze, plan, and work on campaign improvement promptly. Thus, early digital players could harvest the faster outcome than others,” said Uraiporn.
This year, Thomas Idea celebrates its 15th anniversary with 20% growth as planned. The services provided include Digital Marketing Strategy, Online Branding, and Social Media Management & Analysis. As a leading interactive agency in Asia, Thomas Idea will reveal its new digital services in early 2011.