NIVEA 100 YEARS SKINCARE FOR LIFE: NIVEA REAL FAN SHOW
Client : BEIERSDORF (THAILAND) CO., LTD.
The campaign is a part of the global celebration of NIVEA 100 YEARS SKINCARE FOR LIFE aims to promote the event, and recruit Brand Ambassador from real NIVEA fan. Three ambassadors were selected to join the celebration event on Blue Boat in Hamburg, Germany. Microsite, Facebook, and Mobile site are used as multi-digital platform for online activities. This is also the first launch for NIVEAThailand Facebook, and social media integration with digital campaign strategy.