Dulux is the world’s leading brand of premium quality paint. Missing Dog campaign site was built to reinforce the brand personality and create consumer’s awareness, while leading traffics to dulux.co.th where a range of useful color simulation tools is available to serve the specific need of each customer.
The campaign combined an interactive game challenging users to find Dulux dog--the popular Old English Sheepdog brand mascot for Dulux paint over decades.
In order to increase dulux.co.th site visitors, users were intrigued to find each dog hidden in each section of the website, allowing them to experience the site functions and features. A distinguished set of widgets was added to enable users to share content to social networking sites such as Facebook, Twitter, and YouTube.